Architecting the Future
A Conversation Between Barney Esterhuyzen and Oliver Jones
When technology moves fast, companies need partners who can keep pace. ROX Equity Partners’ Chairman, Barney Esterhuyzen, sat down with Oliver Jones, CEO of Aion Silicon (formerly Sondrel), to talk about innovation, speed, and what it takes to stay ahead in semiconductor design. From modular architectures to accelerating time-to-market, this conversation explores how Aion Silicon is redefining chip design for a world that demands agility and how investors view the UK’s role in the global semiconductor race.

Barney Esterhuyzen – Business leader and investor

Oliver Jones – CEO of Aion Silicon
Barney: Oliver, Aion Silicon has been through an exciting transformation. What’s driving your vision today?
Oliver: Our mission is simple: we get complex chips to market faster and with less risk. That means rethinking traditional design processes. Instead of starting from scratch every time, we’ve built a modular approach that lets us adapt quickly. Think of it like building with Lego blocks rather than pouring concrete. You can change things without starting from zero every time.
Barney: That sounds like a big shift. Can you explain how this modular approach works?
Oliver: Sure. We use what we call the Scalable Framework Architecture (SFA). It’s based on reusable IP blocks wrapped in standardised interfaces. Think of it like constructing a building with a set of standardized modules. Each module is built to the same specifications, so you can reconfigure the layout without redesigning the entire structure. If a customer adjusts their requirements halfway through, we don’t start from scratch. We replace or reposition modules.” That flexibility cuts months off development timelines and reduces cost
Barney: That’s a great analogy. How does this impact your customers?
Oliver: Speed and flexibility are everything. In one case, we shaved six months off the design time for an ASIC by using SFA. For industries like automotive, where advanced driver-assistance systems (ADAS) are evolving rapidly, that’s a game-changer. Our recent work on ADAS platforms shows how we can compress design cycles from 4–5 months down to 1–2 months using advanced tools like FlexNoC for network-on-chip optimisation. That’s not just faster, it’s smarter because we can respond to late-stage changes without disrupting the entire design.
Oliver: Barney, let me flip the script for a moment. As an investor in disruptive technologies, how do you view the UK’s position in the global semiconductor race? Are we doing enough to stay competitive?
Barney: The UK has incredible strengths in chip design and IP, but we need more scale-up funding and strategic partnerships. Government initiatives like the £1bn National Semiconductor Strategy are a start but compared to global investments, South Korea, for example, is putting in $470bn, we need private capital to step up. Investors see huge potential in companies that innovate and can scale globally, and that’s why Aion Silicon is so exciting.
Oliver: The UK excels in design, but funding gaps remain. From your perspective, what needs to change to unlock more private capital for scale-ups?
Barney: Confidence and clarity. Investors want predictable frameworks and strong collaboration between government, industry, and finance. If we can show that UK firms aren’t just incubators, but global players, capital will follow. Companies like Aion Silicon, with proven ability to deliver complex SoCs quickly, are exactly what we need to showcase.
Oliver: Global players are investing hundreds of billions in semiconductors. Do you see opportunities for UK firms to collaborate internationally, and how can investors help make that happen?
Barney: Partnerships are key, whether it’s with major OEMs or tech giants. Investors can facilitate those connections and provide the capital to scale. The UK’s design expertise combined with global manufacturing ecosystems is a powerful combination.
Oliver: Beyond semiconductors, how do you see technologies like AI and photonics intersecting with chip innovation and where do you think the biggest growth opportunities lie?
Barney: AI at the edge, quantum computing, and photonics are huge. They all need advanced silicon to work efficiently. The companies that can deliver custom, high-performance chips for these applications will lead the next wave of innovation. That’s why modular design and rapid architecture exploration, what Aion Silicon does, are so critical.
Oliver: There’s talk of the UK becoming an ‘incubator economy.’ How do we ensure companies not only start here but scale globally from here?
Barney: By backing winners early and staying with them through growth. It’s about long-term partnerships, not quick exits. Investors need to think globally and help UK firms access international markets. That’s what we’re doing with Aion Silicon, building a platform for global success.